A Home Marketing Plan that Spells Success!

A successful home marketing strategy for Franklin TN requires far more than simply listing your home on RealTracs and plopping a sign in the yard declaring your intentions to Sell. Selling in a buyers market takes great effort, persistance and above all follow through.

A successful Home Sales Strategy will include a multi layered game plan involving technology as well as traditional real estate marketing outlets to create excitement and demand for your home with maximum exposure to qualified Home Buyers searching for homes for sale in Franklin TN and the Brentwood real estate market or the greater Nashville Area.

The first key to success -Pricing and condition. If Franklin TN Home Buyers percieve your house as either over priced or in poor condition for the neighborhood and price then they will move on and interest in your home will quickly fall off. As A seller you will only get one opportunity to make a good impression on buyers. the first couple weeks are critical in hte listing cycle. You do not have time for a "Trial and Error" approach. It is critical that you get it right the first time.

Home Sellers Toolbox

• Be Accessible Your home must be available to buyers and agents when you are not there. The easier your home is to show the more likely you are to have buyers walking thorugh your home.
• Curb Appeal From the moment a buyer pulls up to the curb they have begun to formulate an opinion in thier mind about buying your home. Present a picture that buyers can see themseslves coming home to every night.
• Home Staging is an often overlooked but vital step to marketing your home. Use a staging checklist when preparing your home for sale. Decorating your home to sell is far different than decorating it to live in. It is important to show off your home not your wares.
• If it Needs fixed or repaired get it done now. Neglected repairs can cost a seller far more than the cost of the repair itself.  never give a buyer ammunition to knock the value of your home.
• Not all Improvements pay Make sure you focus on the bottom line.
• Get the highest price Set the price is a delicate balancing act. Too high, means no offers offers and your home will will languish on the market. Too low and you cheat yourself. As a realotr for a Free Market Evaluation by a licensed Real Estate Professional will help you identify the right price. Don't allow an agent to "Buy your listing" Some agents will play on a sellers desire for cash by telling you they can get more for your home than they know it is worth so they can "secure" the listing. This is a recipe for disaster for the home owner and often results in bringing the Sellers a lower price in the end than they would have received had they prices it correctly up front.
• Understand Real Estate Terminoligy Know the facts

While this list is extensive it is by no means exhaustive. for additional tools and a FREE in home consultation Contact me today.